Taking or updating your car's profile photos

Short answer:

Photos can help show off your car’s features, as well as give borrowers the confidence to book your car. We've even done the maths – cars with great profile pictures earn up to 20% more than those with poor-quality photos.

Tips for taking a great photo

Primary photo

Your car doesn’t need to be fancy to look good – and you don’t need to set up a special beachside photoshoot.

Here’s what we found makes a great profile pic:

Good setup

Make sure your car is looking its best – try to take photos just after it's washed
Park it in an open area – it’s harder to take good photos if your car is in a garage or tight parking space

Only have your car in the photo

Centre the car in the photo with a little space above and below the car so it displays well on all screen sizes
Make sure your car is in focus and the photo isn't blurry
Avoid having any people, other cars, rubbish bins, or other objects in the photo - if you can, look for a great backdrop like a colourful wall, the beach or a green park
Use a single photo (not a collage) - you can use additional photos if you want to show more than one angle or feature
Don't add any text overlay - use the car's description instead

Like this:

Not like this:

Good camera angle

Take the photo in landscape (with your phone held sideways) rather than portrait orientation
Photograph from the front or side angle - not from the rear
Use a realistic lens (not fish-eye or distorted)
Use a natural point of view (not too low or high)

Like this:

Not like this:

Clear lighting

Check your lighting - avoid too much glare or a dark photo (the best lighting for photos is generally early-mid morning and late afternoon)

Additional photos

You should aim to have at least 5 additional photos – the more quality photos, the more confident a borrower will be in booking
Borrowers want to see the interior too: show the front and back seats (or if you have a car with 6+ seats, show all of the seating)
Include photos of the boot, as Borrowers often want to know how much they can carry. Place a common item like a suitcase or shopping bag in the boot to give Borrowers an idea of how much will fit

You can also add photos to:

Show the dimensions of your van's cargo space - use a photo editing tool to add the measurements over the photo, or place a common item like a moving box in the back to give Borrowers an idea of how much will fit
Show any child seats you keep in your car
Show any extras you offer, like blankets, a trolley or shopping bags

Good profile photos - examples

Good angle, clear background and good lighting

Use additional photos to show the car's boot, interior, special features and extras like child seats or ropes. Don't use these as your primary photo, though.