Marketing your vehicle: what we will do and how you can help

What we will do

  • From time to time we run promotions where we give new Borrowers free driving credit to try out Car Next Door – this is at our cost, and Car Owners still receive income as normal.
  • On our basic Borrowers’ plan, there are no membership or application fees, so people can try us out risk-free.

  • We put stickers on the rear and side windows of your car, so people can find it on the street and know it's available.

  • We have had and will continue to have a plethora of media interest, social media and PR - because it's such a great idea :-)

  • We distribute leaflets to local cafes and businesses to spread the word.

 

What you can do 

You can help to get your car off to a flying start by:
  • Following us on Facebook, Instagram and Twitter and sharing with your friends

  • Telling people about neighbour-to-neighbour car sharing

  • Making sure your car's profile is as appealing as possible - use a clear photo that will really make your car stand out, and write a clear description that highlights your car's best features. Click here for more tips on creating the perfect profile for your car.
  • Circulating your car’s profile page with friends and family, community groups, local Facebook groups, etc.

  • Posting an ad on Gumtree (here are the instructions)
  • Posting an ad on Facebook Marketplace (here are the instructions)
  • Posting flyers on community noticeboards around your area (email members@carnextdoor.com.au for a PDF you can print out)
  • Inviting people to join Car Next Door. For anyone who signs up and starts to use Car Next Door using your invite code, they will get credit to try us out and you will also be rewarded with credit. Visit our Invite a Friend page for details.

  • Create personalised flyers for your car and distribute them around your neighbourhood - see below for instructions and an example

Creating a personalised flyer for your car

Below is an example of a flyer we've found to be effective (it looks scrappy but we've found flyers like this perform better than glossy marketing brochures).
 
Flyer_example.PNG
 
To make and distribute a flyer:
 
  1. Print out a photo of your car
  2. Using a permanent marker or texta, write up a blurb. We recommend text like: 'Rent my car! I don't use my car much and it felt wasteful, so now I'm sharing it on Car Next Door. You can use it to get around cheaply and conveniently. To rent it go to www.carnextdoor.com.au and become a member - it's free to join!'.
  3. Add the details, including your hourly and daily rates, the street and suburb where your car is parked, and your first name.
  4. Make photocopies of the flyer
  5. Drop them in letterboxes in the streets around you (but not in any with 'no junk mail' signs)

Interested in renting out your car? Get your car earning money for you now!

List your car on Car Next Door

Was this article helpful?
1 out of 4 found this helpful

Comments

1 comment
  • In your text message, you said there were instructions on posting to Facebook Marketplace. Nothing here!

Please sign in to leave a comment.